Food You Can Feel Good About

We responsibly work with our environment so we can feed the world, better, for generations to come.

A farmer and his tractor in the potato field.

We See Ourselves as Stewards of the Environment

Sustainability is one of our core beliefs, and we reflect it in everything we do. From choosing the right partners, to responsibly using our precious farmlands, to the facilities we package and ship our Little Potatoes from, we take great care to leave the earth better than we found it so our farmers can continue to grow for generations to come.

Best Practices on the Farm

Our farmers incorporate regional best-management practices for soil erosion control and water management, such as cover crop, rotation practices, direct seeding into beds, and soil moisture and monitoring systems. All of these keep the soil replenished with nutrients and limit pests.

Sustainable Partnerships

We were the first fresh potato company to join the Potato Sustainability Alliance (PSA) and are an active member. The PSA works in key areas to improve the economic, environmental, and social aspects of potato production in the U.S. and Canada.

Resource Management

We ensure we only use what we need to grow quality Little Potatoes. Our specialized equipment in the field optimizes our irrigation, and our facilities are designed to recycle all our water and reduce waste.

Sustainable Operations

We work closely with our farmers to refine and optimize our little potato varieties so that they use less land and water. Each farm is run by a family, and they want to ensure the health and longevity of their land.

Crop Rotation

Legume crops like peas, lentils, chickpeas, and alfalfa are some favorite crop rotation options. They’re great for soil health and add nitrogen back into the soil, something potatoes need to grow.

Water Management

Our farmers use pivots to irrigate their crops, which are outfitted with drop nozzles to facilitate water conservation. We optimize water droplet size to prevent losing water to evaporation and ensure the water only lands where it needs to.

Weather Monitoring

Many of our family farms use weather monitoring equipment to monitor weather and air changes. It helps them to understand possible crop disruptions and take proper precautions to ensure crops stay healthy.

Equipment Caretaking

Crop health and sustainability starts at the equipment level. Properly sterilized equipment helps to ensure healthy, quality crops.

Select to learn more

Crop Rotation

Legume crops like peas, lentils, chickpeas, and alfalfa are some favorite crop rotation options. They’re great for soil health and add nitrogen back into the soil, something potatoes need to grow.

Water Management

Our farmers use pivots to irrigate their crops, which are outfitted with drop nozzles to facilitate water conservation. We optimize water droplet size to prevent losing water to evaporation and ensure the water only lands where it needs to.

Weather Monitoring

Many of our family farms use weather monitoring equipment to monitor weather and air changes. It helps them to understand possible crop disruptions and take proper precautions to ensure crops stay healthy.

Equipment Caretaking

Crop health and sustainability starts at the equipment level. Properly sterilized equipment helps to ensure healthy, quality crops.

Our Commitment

A cute child in a field of potato plants.

On the Farms

Our agronomists work closely with our farmer partners to create field- and variety-specific plans to utilize nutrients and water and manage pest and diseases according to industry best management practices. By 2025, 100% of our little potato acres will be Integrated Pest Management (IPM) Certified, meaning we prioritize non-chemical and reduced-risk options for pest control. This involves crop rotation, isolating any areas that need pest control, and only using treatments when necessary.

In Partnerships

As an active member of the Potato Sustainability Alliance we work together with farmers, potato processors, fresh potato companies, supply chain partners, non-profit organizations, and advisors in key areas including greenhouse gas emissions, water, and soil health. Alongside our farmer partners, we continue to participate in the PSA Farm Sustainability Survey, serve on the Board, and actively participate in program development.

Learn More About the Potato Sustainability Alliance
Freshly washed little potatoes on a conveyer belt.

At Headquarters

Our new plant and office in Edmonton is being built with 200,000 square feet of solar panels, generating over a gigawatt of power per year, and we reduce water consumption by recycling and cleaning water on-site.

Keep Exploring

We know how important it is to support companies that share your values—ours are at the center of every decision we make. Learn more about what drives us, and the people who we create lasting, sustainable partnerships with.

Our Purpose and Values

Explore

Farmers

Explore