DeForest, WI (April 7, 2016)– The Little Potato Company is very pleased to announce its plan to develop and operate a new $20 million U.S. Head Office and processing facility in the Village of DeForest near Madison, Wisconsin. This new facility will supplement the Company’s Canadian Head Office and plant in Edmonton, Alberta.
This expansion, to be custom‐built on U.S. Hwy 51 and open in early 2017, will feature state‐of‐the art equipment, and will serve customers throughout the USA when fully operational. The site was chosen for its proximity to an exceptional agricultural region and experienced, passionate growers; access to major transportation and logistics networks, and the availability of skilled workers.
“We are delighted with this new investment that represents our ongoing commitment to make a consistently exceptional product more available to our customers.” said Angela Santiago, CEO and Cofounder of The Little Potato Company. “This is particularly significant in our 20th anniversary year when we celebrate our leadership in service and innovation.”
The Little Potato Company has a significant grower and distribution network throughout the U.S. and Canada for its proprietary line of Creamer varieties, including Baby Boomer and Blushing Belle, and its value‐added innovative Microwave and Oven|Grill Ready packs featuring the same high‐quality Creamers and gluten‐free spice packs with no added flavors, preservatives or colors.
About The Little Potato Company:
The Little Potato Company is the world’s leader in Creamer sales and innovation. They sell and market several unique and proprietary varieties throughout the U.S. and Canada and will be celebrating their 20th anniversary in 2016. The Little Potato Company’s Creamers are sold in unique eye‐catching packaging featuring colorful and appealing graphics and convenient sizes, and are supported by a top‐of class sales team and merchandising tools. The inspire and engage consumers through a successful and highly engaging social marketing program, and an informative and compelling new website launched in the Fall of 2015.
The Company currently has two sorting, washing and packaging facilities and five distribution centers throughout the U.S. and Canada, in addition to the newly announced U.S. Head Office and plant near Madison, Wisconsin. They have invested extensively in infrastructure and added people to their sales and marketing team and well as their supply chain, logistics, and distribution teams, to ensure ongoing excellent customer service, and meet growing demand.
Media Contact:
Karen Cook
karen@cookpublicrelations.com
604‐551‐9074
